Can Apple deliver?
Almost all the Apple tech media is “paralyzed” waiting for Apple news. Talking with colleagues, friends, and listening to media you can feel the same need for Apple stuff, information, something. The big fruit company is slower than what the people is expecting them to be, maybe is part of their own fault trying to do things in a different way being leaded by Tim Cook. Or maybe is that its inevitable to compare the update speed of other tech companies like Samsung or Google which seem to be faster and more dynamic.
The market is expecting a lot from Apple, and I think that if the company doesn’t deliver “this fall” this will have a significant impact on their own core, the stock´s. When the iPhone 5 was announced on September 2012 they created a beautiful product, but not an innovative one. If the new iPhone 5S / 6 has only better hardware but does the same, let me tell you, it will allow competitors to announce something revolutionary like the iPhone itself was. Some people think Apple lost the surprise element, I still think they got it but maybe the so commercial focus of their business is clouding their judgment and they are not releasing products at the rhythm the people would like to purchase.
