How website localization can affect your business
Everywhere you search on Google says website localization is a good thing, well, it is, if done right. Otherwise it could result into a terrible mistake, and here is why.
About 4 months ago I moved to Switzerland, as you might know the three official languages are German (63.7%), French (20.4%) and Italian (6.5%). Actually there is a fourth official language which is Romansh but only 0.5% of the population speaks it. Entering a website from within Switzerland will “turn on” localization services for a lot of sites, offering content in only the official languages, and this is a mistake.